Josie Simmons lives and works in the south of England. She is a graduate of Falmouth University with a BA (Hons) in Visual Communication. After working in the fashion industry, Josie developed a love of design. With storytelling at the core of her practice, her most recent projects focus on narrative, sequence, and graphic design. Josie explores themes and areas of interest through extensive research, using a huge variety of resources, experiences, conversations, and empathy. Throughout all projects, she aims to infuse ingenuity into the final outcomes. Josie is one part of Studio Effete, a multidisciplinary feminist studio dedicated to shaping visual narratives that feature women. Founded and led by three creative women, the studio encompasses art direction, photography, design, film, and interaction to tell impactful and meaningful stories.
Editorial Collage Branding Contact
through cyanotypes printed on acetate. The book reveals forgotten influences behind the trend as readers interact with transparent pages, using paper inserts to uncover obscured images. Hand-bound with nods to 90s rave and scrapbook aesthetics, it invites reflection on how nostalgia is constructed.
art direction — brand guidelines, artworked files for social media and print and website design.
the cracks, gathering the hope that sits within the realism of a fiscal funding intermediary.
This was the challenge we set ourselves when designing the visual identity for Helia Collaborative.
We needed to step outside of the expected language surrounding funding and infrastructure, creating something that felt human, warm and full of movement rather than overly corporate or inaccessible. The identity became a way of visualising connection, possibility and quiet optimism. Holding both honesty and hope at the same time.
for women who have always had to imagine a different world in order to survive this one.”
- Margaret Attwood