the cracks, gathering the hope that sits within the realism of a fiscal funding intermediary.
This was the challenge we set ourselves when designing the visual identity for Helia Collaborative.
We needed to step outside of the expected language surrounding funding and infrastructure, creating something that felt human, warm and full of movement rather than overly corporate or inaccessible. The identity became a way of visualising connection, possibility and quiet optimism. Holding both honesty and hope at the same time.